Digital Marketing

Digital Marketing is marketing, by using this we can promote the products/brands in many forms of electronic media. It contains different channels and methods to conduct campaigns about products to know the details about it, which enable an organization to analyze campaign details and to understand the working capability of the product.
Digital Marketing for Future management graduates

• Draw a Digital Marketing sketch 
• Should understand the Top performance and Conversations.
• Should know the basics of Search Engine optimization(SEO) 
• Social Media Optimization (means should know the Importance of Social Media.
• Should able to manage Team members tactilely.

Draw a Digital Marketing:
Digital Marketing is extremely important to promote an organization or products. But, digital marketing requires a multiple skill set. The actual meaning of digital marketing is highly complicated, disciplinary skill sets for success. So in order to be a good digital marketing manager, you have to know all types of online marketing and their procedure to get good results. Means manger should good at Social media and SEO(search engine optimization), it will play vital role in order to reach company’s short and long-term goals.
But as a digital marketing manager, you have to create a well-planned marketing strategy. In order to get good result, you have to think in all aspects of your company, means which are the thinks will go correct way, and which are thing will not and you need to use very high and effective tactics. Based upon all these things you have to distribute SEO and other works. So, Designing a Digital Marketing plays a crucial role.
Understand the Top performance and Conversations:
Now a day’s digital marketing target was changed, in previous days, main target is to get traffic, but those days are passing away. Now as a manager, you should highlight performance of the company and main key points about the company.
You should concentrate on campaign conversations, through these direct conversations you can reach customers through social media sites. There you can understand your key performance points based upon your fans followings. So, you can estimate which is the best thing to move forward, so by using this conversation tracking easily you can analyze that your strategy is achieving your goals or not.
Know the basics of Search Engine optimization (SEO):
SEO (Search Engine optimization) is the most important part of online marketing. Every online marketing manager should know the minimum basics about it. By knowing this basic, you will come to know about social media, other forms of marketing play in your digital marketing strategy. And it gives you a better understanding of public relations. With this knowledge you can also focus keywords by using Adwords, knowledge of this SEO you can also determine your target on Search Engine Marketing(SEM). These are the benefits to know the basics of SEO.
Social Media Optimization (means should know the Importance of Social Media:
Digital marketing manager should know the importance of Social Media, now day’s social sites are the powerful weapons to reach the audience. As a manager of online marketing, you should present the company’s status on the social media sites, so it will directly reach the audios and there more chance to get customers. It is more important to be up to date in Social Media.
Managing team members wisely:
Digital marketing manager should understand the company goals and responsibilities. In order to fulfill those goals, manager should be able to take right decision while distributing the work and keeping deadlines. The manager should be able to manage No. of people from anywhere.

What is PGDM and Benefits of PGDM program?

Day by day technology is increasing drastically. And as well as business and their requirements is also increasing in the voice market. Based upon the business requirements and changing times, it is very difficult to manage all the things with normal skills. As per the situations the people who are going to manage all this operation,they should contain effective skills and good knowledge. In order to fulfill all these requirements, PGDM (Post Graduate Diploma in Management) will train the candidates in all aspects. Which will the train the candidates into bright business professionals. Actually,it is a 2 year course, it trains in so many areas like business, economics, market structure, investment, retailing, and entrepreneur ship.
Benefits of PGDM:
With the help of a PGDM degree from a reputed institute, you can sharpen your career in positive directions. Few of well-defined benefits of PGDM.
Professional skills: now a day’s all corporate companies are looking for the candidates who are able to present a complete package. Because of this reason along with depth knowledge of the core field, it is very important to be enriched in professional skills. The PGDM course is well-equipped for the development of such skills, it is very good platform to teach mannerism for the candidates.
High remunerations jobs: the basic salary of the PGDM degree holder is comparatively higher than the common degree graduates. Because most of the industrial organizations and IT companies are strongly believing that skilled B-School graduate can handle the things very well, and especially they prefer B-school graduates for Project leads, Business development Managers, and high paying managers.
Best Circle for Start up:when the candidate decided to start your business and, if the candidate wants to be a successful entrepreneur, he/she should have very good business sense, and excellent knowledge of current market scenario (means candidate should be up to date in marketing tips), well defined analytical skills, and most importantly solid networks in its field. PGDM is very useful to build all these skills simultaneously while they are studying. Because this course is designed in such way.
PGDM is a very good option and contains 3 semesters totally. PGDM will surely change the candidate’s life and make them reach new heights.

Few Tips for Personal Interview

Dear Aspirants, after completion of the entrance exam and application submission the next step of getting in to a B school are GD & PI rounds. In our previous post we were discussing on GD opening and closing criteria. This article provides few tips on personal Interview.
The personal interview is a crucial round where the interviewer will evaluate candidate’s analytical skills, goal clarity, communication, domain knowledge, presentation and attitude of the candidate.
Here are few points that will help you to crack your personal interview.
1. The candidate should take a brief introduction about him/herself:
In a personal interview the first and foremost question is “Tell us something about yourself”? You will have to give the introduction of yourself briefly. Your answer should reflect your personality - your strengths, weaknesses and nature. You need to have clear clarity on your career goal, reason for choosing MBA, giving up your previous job etc…
2. The candidate should make the conversation as per his/her convenience:
There are some set of questions in PI which are probable same, where we can predict and prepare for those questions. But some questions are based on your answers. So while you are answering you ought to be careful and wise. Whatever the topics that you are not sure, you should not mention those.
3. The candidate should maintain eye contact and should give crisp answers:
You should maintain a good eye contact throughout the interview. Good and appropriate eye contact conveys confidence, self-esteem, honesty, Interest and Manners. Maintain eye contact with all the interviewers. Initially make eye contact with the person who ask you the question and as you answer the question eye contact with other interviewers as well.
While you are giving answer it should not be lengthy and indirect. It should be short and frangible. Means it should be short, but it contains all important points. You should avoid long and indirect answers. The interviewer may get bored and they will interrupt you in the middle. So you should not create such kind of situation.
4. The candidate should be Confident and Honest:
In any work, honesty is the superlative attribute; even in interviews honesty plays a vital role to get your job. When the interviewer asks a question, answer with confidence and honesty. Guessing an answer cannot help.
And when it’s telling about yourself, why you want to do MBA? Or why you left your previous job. Your answer should not be mugged up. Whatever you felt, say explicitly in your own way.
5. The Candidate should have General Knowledge:
There may chance of asking questions on current affairs, sometimes they will tell an incident and ask your opinion on that. As an aspirant you should have the awareness of current affairs.
6.The candidates should be punctual and be prepared:
Being late for MBA interview ascertain that you are irresponsible and rude. You should be there on time; you should look smart and decent with correct dress manner, appropriate eye contact, and correct body posture with confidence and warm smile on your face will create a positive perception on you by the interviewer.

Group Discussion Preparation Criteria

Opening and Closing criteria play a vital role in a Group Discussion, the candidate who is going to start the discussion, he/she will get more uninterruptible time, and at the same time evaluator gets the best time to observe the candidates. This opening time is the time where evaluators can analyze the candidates clearly, because only one candidate is talking and the rest of them are silent. If he/she starts the discussion on a good path he will be benefited otherwise he/she will be fired,so the opening criteria is like a double edged sword.

Opening a discussion is a very tough task but you will get more out of that from the evaluator. In Most GDs opening speaker will get maximum time to speak. The evaluator will get a good chance to observe the opening speakers; soit’s a challenge to be an opening speaker.

In the group discussion round, opening speaker talks make sense, if the speaker talks suitable and effective worlds will get credit because he/she opened the discussion and he/she taking the group inthe correct direction. If not, it will be a very big disadvantage for the candidate, because in starting itself, he/she reveals their shortcomings, so evaluators get negative impact on them.

So if you have enough confidence, suitable and valuable content with you (means whenever you have sensible content to say about the topic), then only you should start the discussion, otherwise it’s better to keep yourself silent.

Try to summarize the discussion at the end, this is called GD closing. While you are closing the GD, do not stress on one point of view, means, particularly either negative point of view or positive point of view. You should accommodate both negative and positive sides, means your point of you and others point of, at the last moment of the GD, use some famous saying, it will be helpful to you and if you have any quality points to say, you can tell so that it will help you to get good marks.

All Job Possibilities for MBA Graduates

After doing their graduation people are so worried about their future, some people are thinking that what should I do now? Some people start to search jobs, somebody struggling with books to beat entrance exam and join Post graduation. And some people joined in MBA/M.Tech/MSc etc.

Among this all post graduations, from my point of view MBA is the best option to choose, because practically there are so many possibilities to get jobs after completion of the MBA.

Basically MBA is a post-graduation, so the first and foremost opportunity is teaching, if the candidate has interests in the teaching field, he/she can apply for local college and universities as a faculty where they are experts.

Secondly, one of the best way to having connections with ALUMNI. Actually, it is a very good benefit for an MBA student to connect with their alumni unit. Not only seniors, but also candidate should contain contacts with classmates and schoolmates, so that it will be more helpful to build his/her career and as well as business.

One of the great ways that where the candidate can showcase yourself are gaining good knowledge is National/International conferences, yes, attending the conferences is very good opportunity for the MBA graduate, so that they will come to know the status about MBA students around them and they can learn new things from others and they can also learn how to release that paper. And they will get a chance to connect with industries. Really, it is a very good gateway for MBA students.

The candidate can also apply for all available jobs at all sites and in all possible ways, like he can try to get a good job through upload his/her resume. Whenever he started to search for the job, candidate will come to know that, which skill that he/she is lacking and what they need to improve to get a good job. So based on that calculation they can learn courses which is necessary and relevant to them.

If the candidate have interest to do business, he/she can start the business with the help of classmates and senior’s suggestion. Because they are all having good knowledge of it. So taking suggestions of classmates and alumni who are in touch with him is helpful for him/her to start the business with good ideas.

Even the candidate can connect with non-profitable organizations. Actually, one of the best ways to keep the skills up to date is, candidates should use that skills every day.In this practice, candidates can join in board or as a volunteer in any nonprofit organizations. Normally non-profitable organizations always looking for good skillful volunteers and board members. Here also candidate gets a good chance to explore them. Even for abroad organizations also looking for the skillful volunteers, candidates can utilize this opportunity, because it is the chance to learn another culture and new skills.

Freelancing work is one of the most beautiful opportunity to improve the skills, building effective career, establishing the connection with no. of people, organizations and industries, and earning good money. Simultaneously candidates can work on his/her own interests and other organizations as a freelancer.

Whatever the field, wherever the place that candidate staying, the candidates always try to make themselves as a quality brand. Then only they can explore anywhere and they can able to utilize each and every possibility.

ATMA Entrance Test Details (AIMS Test for Management (ATMA))

AIMS is an entrance test for postgraduate (MBA), is conducted in association with Indian Management Schools. The exam is of two types, paper based and online based. The AIMS has been permitted by HRD (Human Resource Development) minister Government of India for admissions of all India basis MBA/PGDM and other post graduates like MCA depending on the regulation of the respective universities.

ATMA Exam Dates:

8^th February 2015

24^th May 2015

26^th July 2015

Exam Pattern:

It is a three hour exam contain 6 sections totally 180 questions and there are multiple choice questions with four options.

Subject Names	No.of sections	No. of Marks	No.of minutes
Quantitative Skills-1	I	30	30 min
Verbal Skills-1	II	30	30 min
Analytical Reasoning Skills-1	III	30	30 min
Quantitative Skills-2	IV	30	30 min
Verbal Skills-2	V	30	30 min
Analytical Reasoning Skills-2	VI	30	30 min

Eligibility Criteria:

·      Candidate who is going to take test, he/she should have at least 21 years.

·      There is no restriction in the stream of study.

·      The candidate should contain at least 50% of marks in his/her graduation

Upcoming Transformative Technologies

In any country’s development, financial services plays vital role. There are so many services which are most useful and beneficial.In India as of now there are few technologies available to serve financially, but now it plans to introduce some more transformative technologies.Those are: Universal electronic bank accounts, technology-enabled business correspondents, mobile money, digital government transfers and payments, advanced credit underwriting, enhanced customer experience, and digitally enabled sales and fulfilment.

Universal electronic bank accounts: Zero-balance accounts for all citizens above the age of 18, enabled by a unique verifiable digital identity

Technology-enabled business correspondents: Agents appointed by banks to deliver basic financial services to non-tech users through mobile phones or micro-ATMs.

Mobile money: Cashless transactions for retail, merchant, and personal payments, using mobile phone-based money transfer systems.

Digital government transfers and payments: Government payments and transfers using verifiable digital identity, mobile payments, and universal electronic bank accounts to cut leakage.

Advanced credit underwriting: Use of unconventional data, such as telecom payments to provide credit to the unbanked and improve underwriting and pricing for all customers.

Enhanced customer experience: Simple, Integrated, intuitive, and personalized financial products and services on mobile and other channels.

Digitally enabled sales and fulfilment: Personalized, analytic-based customer acquisition, straight through processing, and automatic provisioning, with virtual servicing and administration